NEW! QUENCH'N™ DEFINE GEL
Give your clients lasting definition + moisture in one pro-powered gel. Quench'n™ Define Gel locks in hydration, enhances elongation + shine. Your new styling staple.
Your Curly Hair Education Starts Here – Because Every Texture Deserves a Pro
Free Product Pro Online Tutorial
Unlock your expertise in DevaCurl® products with our FREE online tutorial, available 24/7. Dive into comprehensive lessons covering product application, styling tips, and the advantage of customized recommendations for waves, curls, and coils. Our commitment to being the ultimate curl authority is stronger than ever!
Become a curl care expert will elevate your career as a stylist giving you next-level skills to serve the curl community. So, are you ready? Because DevaCurl® education is here to support you & help you thrive.
Deva Pro Club
Introducing our new salon loyalty program to recognize and reward our dedicated salons + stylists. Earn points on your quarterly purchases of $250 OR MORE with participating distributors!
ADVOCATING FOR INCLUSIVITY IN PROFESSIONAL HAIRCARE
At DevaCurl we recognize that important change is needed within professional beauty education to ensure hairstylists receive inclusive education to better support and serve ALL hair types. Together with the Professional Beauty Association and other professional industry leaders we created the Texture Education Collective™ to advocate for much needed change.